Patented designed backpack for organization and weight distribution.

IVAR® bags are engineered with the IVAR-LIFT™ design — a padding and fabric, fully integrated structure. Your cargo is kept separate, organized, easily accessible, and comfortable.

The IVAR-LIFT design is firm, flexible, and durable, and accommodates items of virtually any size. IVAR backpacks are the ultimate everyday, urban travel backpacks, and come with a Product Life Guarantee for quality.

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Patented Design Backpack




Patented Design Backpack


We fixed what was wrong with your old backpack.

Typical backpacks do not compare to the organization, weight distribution, and comfort of an IVAR® backpack.

In a standard backpack, your cargo tends to fall to a disorganized mess at the bottom, with all the weight focused on your lower back. IVAR's patented IVAR-LIFT design corrects this problem, offering perfect organization and comfortable weight distribution.

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Help Me Decide

Which IVAR Backpack is Best for Me?

Differences in Size.

All the current 2017 IVAR backpacks are virtually the same size with the exception of the Urban 20 model. The Urban 20 is 17" tall by 11" wide whereas the other models are approximately 19" tall by 12" to 13" wide. We consider the larger bags "standard day-pack" sized backpacks. The Urban 20 is considered a slightly smaller — yet a great size — backpack.

Which Size is Best for Me? — Size Guide

Our backpacks fit everyone, generally speaking. However, we like to make the following recommendations:

If your height is 5' 7" or taller, we recommend any of the current 2017 IVAR backpack models. Your choice will come down to styling, design, and colors offered — and size. The Urban 20 model is slightly smaller (17" tall by 11" wide) where as the other IVAR models are approximately the same size (19" tall by 12" to 13" wide). If your height is 5' 6" or shorter, we recommend the Urban 20 model. It's our slightly smaller backpack at 17" tall by 11" wide and would fit a body that's 5' 6" or shorter best. For adult women, we recommend the Urban 20 because, generally, it is the most appropriate backpack size for a woman's body. That said, if you don't mind a larger backpack that's 19" tall by 13" wide, one of the other backpack models would also work! For adult men, all the current 2017 IVAR backpacks would fit. As mentioned above, your choice will come down to styling, design, and colors offered — and size.

For smaller children, we recommend the smaller Urban 20 for the reasons expressed above. The Urban 20 fits a smaller body much more appropriately.

Best Choice for Everyday Urban Commuting.

Any of our backpacks would work! Your choice comes down to colors, styles, and size. Please the "Size Guide" above for our recommendations.

Best Choice for Travel.

For travel, you may want more capacity to carry your cargo. As such, we would recommend any of our backpacks. Take in mind that the Urban 20 model is the slightly smaller backpack option, yet still has great capacity. If you are carrying a lot of stuff, we would recommend one of the other models, however.

Best Choice for School or University.

Any of our backpacks would work! Your choice comes down to colors, styles, and size. Please the "Size Guide" above for our recommendations.