Our Story

IVAR is The Backpack, Reinvented. Our mission is to deliver a unique and patented backpack design for superior weight distribution, carrying comfort and perfect organization. Thank you for visiting.



Before founding IVAR, I observed how traditional backpacks let your cargo fall to a disorganized mess at the bottom with all the weight focused on your lower back. It's disorganized and quite uncomfortable. As a solution, I developed the IVAR-LIFT design — an internal backpack system for file-like organization, weight distribution, and ergonomic comfort.

Today, IVAR is sold throughout a network of specialty retailers, online retail, and our website. We remain an independent company based in San Francisco. IVAR has also given back over the years. Since our start, we've donated over 2,000 IVAR backpacks (over $120,000 in product) to in-need youths primarily in Africa.

Much gratitude — Ian Ivarson, Founder


Ian Ivarson


An uncompromising focus on innovation, design, and product quality.

Since its founding in 2006, IVAR has developed a reputation for backpack innovation and incredible quality. With the patented IVAR-LIFT internal design, IVAR is the only backpack offering a truly unique internal structure for organization, weight distribution, and comfort. Family owned, the brand maintains a commitment to quality over profits, and has been recognized by customers and retailer partners for the durability of its backpacks.

IVAR is an independently owned company based in San Francisco and is managed by a small network of product passionate professionals.

Pictured Below: The month IVAR launched in July 2006, the Marin Independent Journal published a wonderful article covering IVAR's patented design.


News Article