Our Mission: To Make a Better Backpack

April 23, 2016

A Better Backpack | Marin Independent Journal

A brief history of IVAR and making a better backpack.

Since the beginning, IVAR's mission has been to provide a truly unique backpack design, with a focus on carrying comfort and superior organization. Pictured here is the newspaper article that marked the launch date of IVAR, entitled:  "A better backpack". It is from July 2006 and covered most of the front of the Marin Independent Journal's business section. It was an incredible and complimentary article, and I'll always be grateful for the support.

IVAR's unique design as continued to be one-of-a-kind. Called the IVAR-LIFT System, IVAR has become known for its patented internal design. It has become a trademark of our backpack's design. Our difference is simple. Whereas every other backpack is essentially an "open sack", IVAR's design offers real comfort and organization through a physical and structural design feature.

In July 2006, IVAR launched into roughly 40 retailers, primarily in California. A few months prior, I had finalized my first backpack design. It was called the IVAR Urban and came in Black, Blue, and Red. I had also initiated my factory partner in Vietnam on my first manufacturing production. As such, I needed to pre-sell product! I purchased a one-way plane ticket to San Diego. I brought my backpack samples, rented a car, and met with as many retailers possible as I drove back home to San Francisco. It was an amazing trip. I stepped outside of my comfort zone, certainly, as I cold-called and met with retailer buyers. Somehow, I had about a 90% success rate.

Since then, IVAR has continued to sell into retail stores throughout the USA and internationally. We've grown our product line with new models, styles, and colors. We've weathered nine years of "roller coaster style" entrepreneurial business. But, IVAR's mission is still the same — delivering the ultimate urban travel backpack for comfort and organization as based on our original, patented design.

Thank you for your interest in IVAR and for visiting!