Your typical backpack is flawed. Here's why:

Average backpacks are essentially "open-sacks." Anything you pile in there will just fall (or sit) on the bottom of the pack, all in a disorganized mess. It may get the job done, but there's a better way...

All the weight gets focused on the lower back! Lack of organization aside, all that weight gets focused onto your lower back/spine. This represents truly poor weight distribution. Not only is this very uncomfortable, but it has been a perpetual spinal-health concern for doctors.

No organization whatsoever. Good luck finding your car keys (or any other smaller items) that have shifted their way to the bottom of the pack, under all your cargo. You'll find them. Eventually.

Ivar is the answer to all these issues!

Ivar's patented shelving design provides the ultimate solution to all these common backpack problems. As described in our overview page, patented sewn-in shelves evenly distribute the weight so your stuff doesn't all sit on the bottom. Everything is organized and stabilized among the shelf design.

Click here to see how you can use Ivar for virtually anything - and fit anything inside, whether it's a book or a beach towel! Ivar is the ultimate backpack for any lifestyle.